Welcome to University Liquor

University Avenue Liquor is a lively independent liquor store located in the heart of downtown Madison. Whether you are looking for a deal or an expensive bottle to impress, we’ve got you covered with our great selection and fun atmosphere. We offer free on campus delivery for kegs and bulk orders. We also provide beverage services for events throughout south central Wisconsin, weddings, professional events, and graduation parties. Feel free to reach out with any questions.  Prost!

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What Our Customers are Saying

Great selection and prices. Herb usually has some interesting odd bottles and special deals; always worth a look.

John S.

One of the greatest stores around. Awesome service, ridiculous clearances, knowledgeable staff, and a ton of personality. I’ve converted tons of people into lifelong customers by bringing them inside. Only Steve’s on University comes close!

Keero F.

UAL is well stocked on anything you could need. Great beer selection and they’re all super helpful with recommendations. It’s been my go to store for years with out a doubt. And free keg delivery!

Jack S.

Clean & well stocked in all areas of spirits- Prices aren’t bad, staff knowledgeable about their products- Will always go there first to look for top rail spirits.

Sarah O.

Huge selection, cheapest prices you will find downtown.

Dan I.